How Udemy got their first 1000 creators ?

How Udemy got their first 1000 creators ?

Udemy is a leading online learning platform that offers a wide range of courses on a variety of topics, from business and technology to creative arts and personal development. The platform has over 155,000 courses and more than 40 million students from around the world. But how did Udemy get its start, and how did it attract its first 1000 course creators? In this blog post, we'll take a closer look at the strategies that Udemy used to build its early creator base.

Creating a Minimum Viable Product

One of the keys to Udemy's early success was its focus on building a minimum viable product (MVP). The company started with a small set of courses and a basic platform, which allowed them to quickly test their idea and gather feedback from early users. This approach helped Udemy launch quickly and start building a user base, without getting bogged down in unnecessary features or functionality.

Offering a Revenue-Sharing Model

Another important strategy that Udemy used to attract its first 1000 creators was its revenue-sharing model. Udemy allows course creators to set their own prices and keep 97% of the revenue from their courses. This revenue-sharing model is a major selling point for creators, as it allows them to earn a significant amount of money for their content. In addition, Udemy's revenue-sharing model is easy to understand and use, which makes it attractive to creators who may not have a lot of experience with online course creation.

Creating a Community of Creators

Udemy also focused on creating a community of course creators, which helped to attract early adopters and build a sense of loyalty and belonging. The company provided forums, webinars, and other resources to help creators connect with each other and share best practices. This sense of community helped to create a positive feedback loop, as creators shared their experiences with others and helped to attract new creators to the platform.

Leveraging Early Adopters

Like Snapchat, Udemy also leveraged early adopters to help attract its first 1000 creators. The company focused on reaching out to experts and influencers in various fields, and encouraged them to create courses on the platform. These early adopters helped to establish Udemy's reputation and credibility, and their courses helped to attract other creators who were interested in reaching a wider audience.

Offering Marketing and Promotion Support

In addition to its revenue-sharing model, Udemy also offers marketing and promotion support to its creators. The company provides a variety of tools and resources to help creators promote their courses and reach a wider audience. This support includes email marketing campaigns, paid advertising, and other promotional activities. By offering these services, Udemy helps to attract more creators to the platform and ensures that their courses get the exposure they need to be successful.

Providing High-Quality Support and Resources

Finally, Udemy's early success can also be attributed to its focus on providing high-quality support and resources to its creators. The company offers a variety of resources to help creators create and promote their courses, including best practices guides, course creation checklists, and other tools. Udemy also provides customer support to help creators resolve any issues they may encounter, which helps to build trust and loyalty among creators.

Conclusion

Udemy's early success was due to a combination of factors, including creating a minimum viable product, offering a revenue-sharing model, creating a community of creators, leveraging early adopters, offering marketing and promotion support, and providing high-quality support and resources to its creators. By leveraging these strategies, Udemy was able to build a loyal creator base and establish itself as a major player in the online learning space. Today, Udemy continues to innovate and evolve, introducing new features and functionality that help its creators reach a wider audience and build successful online courses.